Brand Strategy Services at a Glance


  • Brand Strategy Development, Optimisation, Validation
  • Brand Positioning, Re-positioning + Validation
  • Brand Architecture
  • Line Extensions + Validation

Decades of Scientific Research Require a Promising Prospect

Brand strategies determine the long-term relation between the brand and the according products and/or services. We can help you define and develop a brand strategy, cleanse your existing portfolio, and establish naming rules to ensure coherence, now and in the future. Together we will discover new potentials.

Exciting Positionings, also for Pharmaceuticals

A defined strategy with a clear positioning serves us as a basis for developing strong names. To define a positioning NOMEN Healthcare combines intuitive and analytical methods. You will finally have a clear brand image that will be your basis for future communicative and creative projects to the brand such as the naming strategy.

Name Architectures

Name architectures give orientation in your portfolio. Pharmacists, pharmaceutical-technical assistants and other HCPs will be able to differentiate immediately by the name and/or descriptor, and the self-selection process of patients will be facilitated. A clear and easy labelling is often crucial for the purchase decision.

Our service is to

  • develop a naming system according to your objectives and requirements, and
  • define logical naming guidelines for future name creations.

For a successful implementation of the new brand architecture in your company, NOMEN Healthcare supports you with workshops and communicative concepts.

cold and flu study

Interested in Naming Strategies?

Read more about Naming Strategies in the Cold&Flu Sector in our Blog.