Name Evaluation
Before a brand-name is ready for audience exposure it must maintain its intended appeal in a variety of cultural environments, while popping out against a crowd of competitors. Nomen Healthcare can help you ascertain which brand-name candidates should make the final cut.
We ensure that a name is truly global in its brand appeal.
Audience Research
Our market research specialists assess the brand potential of new or existing product names against an exhaustive array of specific criteria-such as associations, differentiation and familiarity. We do not test symptomatic criteria by asking physicians, patients or pharmacists about their name preferences. Instead, we measure causal criteria, such as whether your target audience perceives the name to be visually distinctive, which tells us if the names we have engineered embody the qualities we know make a successful brand.
Cultural Expertise
While a name may suggest positive associations in the United States, its connotations in European countries may be different. Likewise, a name with a pleasant pronunciation in France may sound dissonant to an American ear. We ensure that name candidates are truly global in their appeal by drawing upon the expertise of 300 linguistic and cultural advisors in our worldwide network.
