Naming for the Healthcare industry
The heart of any brand is its verbal expression:
The heart of any brand is its verbal expression: the brand-name. Magnifying its core message is the objective of the logo, the brand's visual manifestation. And the tagline personifies the brand, communicating directly with the target audience. At Nomen Healthcare, we intentionally design all three of these interdependent expressions so that they reemphasise and amplify the brand vision.
The right name
Using our methodology, we develop a set of name candidates representing a variety of brand categories, linguistic families and styles. Balancing intuitive creativity with a rigorous naming process, we ensure that every name candidate is intrinsically powerful and has an increased probability of legal availability and regulatory name approval.
We ensure that a brand's visual expression intensifies its strategic thrust. After gathering the information we need to develop an engaging graphic identity, we brainstorm visual and stylistic concepts that are consistent with the brand vision, differentiators and core messages.
To be truly effective, a tagline must not only spark the reader's imagination, it must also highlight the brand's core values and make it personally relevant. Our relentless creativity and attention to linguistic subtleties enable us to conceptualise taglines that are in complete harmony with the brands they are meant to communicate.