Name Engineering
The heart of any brand is its verbal expression:
the brand-name.
The heart of any brand is its verbal expression: the brand-name. Magnifying its core message is the objective of the logo, the brand's visual manifestation. And the tagline personifies the brand, communicating directly with the target audience. At Nomen Healthcare, we intentionally design all three of these interdependent expressions so that they reemphasise and amplify the brand vision.
Name Engineering
Using our Pharmaceutical Brand Engineering methodology, we develop a set of name candidates that represents a variety of brand categories, linguistic families and styles. Balancing intuitive creativity with a rigorous naming process, we ensure that every name candidate is intrinsically powerful and has an increased probability of legal availability and regulatory name approval.
Visual Identity
Our iterative approach to logo development ensures that a brand's visual expression intensifies its strategic thrust. After gathering the information we need to develop an engaging graphic identity, we brainstorm visual and stylistic concepts that are consistent with the brand vision, differentiators and core messages.
Tagline Development
To be truly effective, a tagline must not only spark the reader's imagination, it must also highlight the brand's core values and make it personally relevant. Our relentless creativity and attention to linguistic subtleties enable us to conceptualise taglines that are in complete harmony with the brands they are meant to communicate.
